Francisco Salvadó is an Art Director, Creative Director and Designer who has led art and image direction for Moncler, SSENSE, and dunhill, and is the founder of the creative consultancy Soon Is Now.
Francisco brings a rare hybrid of artistic intuition and digital fluency to brand-building — a foundation that shows in how his work moves fluidly between campaign, design, and cultural strategy.
His career began at the center of fashion's first digital revolution: at Dazed & Confused and AnOther. In 2010 he launched SOON IS NOW, directing design and narrative for Raf Simons, Hermès, Acne Studios, Alexander McQueen, and Loro Piana, and publishing books on contemporary artists reviewed by The New York Times and Wallpaper.
As Creative Director of SSENSE from 2014, he shaped campaigns and cross-channel collaborations with Loewe, Valentino, Off-White, Vetements, and Maison Margiela during the platform's rise as a defining force in luxury retail, positioned at the intersection of streetwear and high fashion.
From 2018 he led image and art direction for Moncler, focusing on the Moncler Genius initiative and Grenoble collection.
Since 2022, as Global Creative Content Director at dunhill, the 130-year-old Richemont Group luxury house, he has directed how the brand's elegance, heritage and craftsmanship translate into contemporary storytelling across different channels and experiences.
Francisco works as an embedded creative partner — assembling the right team for each project, from concept through execution.
