Moncler F/W20 (6 Moncler 1017 ALYX 9SM) is shot by Thomas Lohr in the Alps, using the dramatic landscape of Mont Blanc as a backdrop. The campaign mixes lifestyle imagery on the mountains to place the collection in context and connect with Moncler’s core heritage, while also introducing a modern studio environment infused with CGI elements that reflect the technical innovation of 1017 ALYX 9SM. Defined by taped tailoring, laser-cut details, seamless sonic bonding, and a concise colour palette, the collection embodies a fusion of outdoor tradition and forward-looking design.
Photographed by Thomas LohrPhotographed by Thomas LohrPhotographed by Thomas LohrPhotographed by Thomas LohrPhotographed by Thomas LohrPhotographed by Thomas Lohr
