Moncler 6 1017 ALYX 9SM F/W19 unfolds against a stark alpine setting atop Mont Blanc, where Alton Mason embodies the fusion of outdoor performance and urban edge. Shot by Thomas Lohr, the campaign sets metropolitan-inspired outerwear in dialogue with the raw, elemental landscape. Mason stands as the emblem of movement between worlds—his presence capturing the technical tailoring, utilitarian finishes, and innovative spirit central to ALYX, while remaining grounded in Moncler’s mountaineering legacy. The visuals channel a dynamic synergy: city-born design elevated by mountain clarity and precision.
Photographed by Thomas LohrPhotographed by Thomas LohrPhotographed by Thomas LohrPhotographed by Thomas Lohr
