A digital platform created for Raf Simons’s fashion label, founded in 1995. Simons is one of the most influential fashion designers of his generation, renowned for reshaping menswear with a distinctive blend of youth culture, music, and art.
The project translated the spirit of the Raf Simons world into a multi-sensory online experience. Combining moving image, animated GIFs, and sound, the site functioned as an art-gallery-level digital space. A soundtrack of seminal 1990s artists — often featured in his shows — provided an atmospheric layer to the experience.
Bold and innovative use of typography structured the platform: complete collections, a moving-image archive reinterpreting some of his books, and seasonal campaigns. A cultural platform mirroring the depth and energy of the Raf Simons universe in digital form.
